Believe it or not, humans are the only species blessed with the ability to express their thoughts and comprehend complex stuff. We can analyze, think, and do some research. Because of that, we, as professional content writers, can deal with various niches for SEO and inbound marketing demands.
But the current technology is becoming so fast-paced and advanced that it is impacting every industry, including the world of content writing. Smart, A.I.-powered robots can write fresh content, blogs, essays, and other forms of literature without the need for human writers.
With this situation comes the question –
Will A.I. Automated Writing Replace Human Content Writers?
To get a clear answer, let’s investigate the difference in the value provided by a human writer and an A.I. writer.
So, What’s A.I., Anyway?
Artificial Intelligence refers to the simulation of humanlike intelligence in machines to make them think and feel like us – humans. It also applies to any machine that exhibits similar traits with learning and problem-solving.
A distinct characteristic of artificial intelligence is its ability to rationalize and take actions to reach its ultimate goal. A subset of A.I., called ‘machine learning’, refers to its ability to learn and adapt to data without any human assistance. Meanwhile, ‘deep learning’ enables this automatic learning through the absorption of unstructured data, such as visual aids and texts.
How Does The A.I. Write Content?
The process behind the ability to create a narrative is called natural language generation (NGL). You can already see it in data reports, business intelligence dashboards, in-app messaging communication, financial portfolio updates, and personalized daily emails.
The first step is defining the format being desired. Each content found in social media to financial reports to poetry has a unique style and structure. The narrative design is constructed by the NLG solution, end-user, or by the service provider. Some of the NLG tools around include Polly, Wordsmith, Quill, and Text-To-Speech, while some in-house tools can be the Heliograf, for example.
Data access and ownership are crucial. And in this case, structure data is fed and processed thru the “conditional logic” that’s part of the narrative design. The main goal is for the output to naturally sound like some human being speaking.
Does Automated Writing Have A Soul?
While bots are still far from mimicking humans, people must be aware of A.I.’s limitations, especially in the creativity department. A.I. may be excellent at writing, but it lacks soul. According to writer John Seabrook, human writing is capable of adding personality, color, and emotion, since they can bend the rules. Therefore, students should be encouraged to bend the rules of writing, something that A.I. writers are struggling with as they are more on predicting and replicating, instead of improvising.
What’s The Right Writing?
To date, A.I. is not yet as complex as we are. Humans can create humor and satire. We’re quite good at making wordplays. We know words can have emotional attachments between the lines. A keen reader knows good writing from bad, or one that has perception, empathy, and insight. Humans have this ‘innate’ sophistication compared to automated writing.
The Institute For The Future (IFTF) once mentioned that social intelligence is vital for the future. We need social intelligence to connect “deeply” to others. It requires adaptive thinking, virtual collaboration, and cross-culture compatibility. These are far from what bots can do, at least, for now. Creativity should be fostered by machines. While it’s inevitable that A.I. will one day be together with humans, students must be taught skills that are greater than writing if we were to coexist with bots.
Will Automated Writing Replace Human Content Writers?
The success of Quill has shown how capable A.I. already is when it comes to writing. But despite all that, A.I. still can’t fully replace human writers. That’s because A.I. lacks attributes that truly define the word ‘human’, such as emotions, subtlety, empathy, and creativity.
Human writers love to express themselves through writing. Even Tyrion Lannister said that nothing in this world is better than a good old story. And nothing can beat human writers with their expression. A.I. may easily churn content from a ton of virtual databases, but they can’t deliver emotional attachment as we do.
Fingered crossed, but A.I. still hasn’t fully mastered writing tones; it can’t easily differentiate between a sports blog’s and health blog’s target expectations apart from dry facts. Thus, sensitivity is a highlight in creative writing. Therefore, only humans can understand, feel and connect perfectly with their target audience.
As far as writing content and reports are concerned, experts believe A.I. won’t replace human content writers anytime soon. After all, A.I. still needs their human mentors for directing, defining story templates and structure, and deciding datasets to analyze. Unlike A.I., human content creators understand their target audiences’ emotional drivers used to customize solutions for them. And even though A.I. can churn out their “intelligence” from the virtual database, they still can’t beat humans when it comes to investigating source ideas and coming up with styles, approaches, and angles to any idea.
A.I. writers are not here to “steal” humans off their expertise; they’re just here to take up jobs left behind due to society’s quick pace. Press Associations believes that A.I. writers will fill the roles and help short-staffed news establishments in manpower. In other words, automated writing will only benefit professional writers more, thus increasing their value.
So, what’s the takeaway? Though A.I. reduces stress in writing, i’s yet to be fully reliable. Using them might be more efficient and practical, but at the end of the day, they still can’t fully replicate human efforts. Yes, technology will continue to improve, but it’s unlikely to understand human emotion and psychology. Between man and machine, both sides are expected to become allies like Sonny from I, Robot and Detective Del Spooner.
To sum it up, you will still rely on human professional content writers when it comes to the future digital marketing.