Schedule 1 Best Dealer Setup: All 6 Dealers, Customer Lists & Maximum Profit Guide

Disclaimer: Schedule 1 is a fictional, satirical video game developed by TVGS. Everything in this guide refers exclusively to the game and its virtual mechanics.

I’m going to tell you something that’s going to sting. For the first 40 hours of my Schedule 1 playthrough, I was randomly assigning customers to dealers without any strategy whatsoever. Benji had Jessi Waters. Molly had George Greene. I was personally running across Hyland Point in the rain to sell $40 bags to Donna Martin while my dealers sat on the most profitable customers in the game.

When I finally sat down and reorganized my entire schedule 1 dealer setup, my daily income went from roughly $8,000 to over $28,000. Same products. Same dealers. Same customers. The only thing that changed was who sold to whom.

That’s the thing about the dealer system in Schedule 1. It looks simple on the surface. Hire a dealer, assign some customers, keep them stocked. But the difference between a random assignment and an optimized one is genuinely the difference between struggling at Peddler rank and cruising through Kingpin.

After 150+ hours across three saves and dozens of experimental configurations, I’ve tested everything. I’ve run setups where dealers handle only regional customers, setups where they handle overflow from adjacent zones, and even a “full automation” setup where I assigned every single customer to dealers and never sold personally. Each approach has pros and cons, and I’ll break down all of them.

For the mixing recipes that maximize your dealer profits, check out our companion guide on Schedule 1 best mixing recipes.

How Dealers Work: The Fundamentals

Hiring and Commissions

There are six dealers in Schedule 1, one per region of Hyland Point. Each takes a flat 20% commission on everything they sell. That commission rate never changes regardless of the dealer, the product value, or the customer. According to details on the Schedule 1 Wiki, the sign-on fee increases with each dealer, but the cut stays the same.

The sign-on fees escalate significantly:

Dealer	Region	Unlock Rank	Sign-On Fee	Location
Benji Coleman	Northtown	Hoodlum I	$500	Motel Room #2
Molly Presley	Westville	Hoodlum	$1,000	Brown Apartment #1
Brad Crosby	Downtown	Hustler	$2,000	Parking Garage tent
Jane Lucero	The Docks	Enforcer	$3,000	RV near police checkpoint
Wei Long	Suburbia	Block Boss	$4,000	Wooden shack in the woods
Leo Rivers	Uptown	Baron	$5,000	Shipping container near church

Customer Slots

As of the v0.4.3 update released on February 3, 2026, each dealer can hold up to 10 customers. This was increased from the previous cap of 8. That’s 60 total customer slots across all six dealers, more than enough to offload your entire low to mid tier customer base.

The Most Important Thing About Dealers

Dealers cannot be arrested. They sell safely near police checkpoints, during curfew, and in active patrol zones. This makes them inherently safer than personal dealing, especially in mid game when rival cartel influence is high and you’re getting robbed constantly.

I lost $3,200 worth of product to cartel thugs in a single night during my first playthrough because I was personally delivering in Downtown. My dealers? Never lost a single unit. That alone makes the 20% commission worth paying.

The Golden Rule: Low Spenders to Dealers, High Rollers to You

Before we get into specific assignments, you need to understand the fundamental principle that drives every schedule 1 best dealer setup.

Give your dealers your low and medium spending customers. Keep the high rollers for yourself.

The reasoning is straightforward. When you sell personally, you can:

1. Counteroffer for higher prices (dealers can’t negotiate)
2. Earn more XP per sale (personal sales give full XP, dealer sales give reduced XP)
3. Push premium prices up to 1.6x the suggested price on loyal customers
4. Control timing to stack deliveries and use curfew bonuses

A high roller like George Greene (base budget ~$1,700) buying your $735 cocaine at 1.5x markup means you pocket $1,100+ per deal. If Benji handles that same sale, he takes 20% ($220) and you lose the ability to negotiate. Over a week, that’s thousands of dollars in lost income.

The flip side? Running across town to sell a $40 bag to Sam Thompson is a colossal waste of your time. Let Benji handle that. You have better things to do.

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All 6 Dealers: Best Customer Assignments

Benji Coleman (Northtown) — Your First Dealer

Who He Is: Benji is your neighbor from Motel Room #2. He’s cheap to hire ($500), easy to access, and perfect for handling Northtown’s modest spenders.

Best Customers for Benji:

Customer	Notes
Beth Penn	Low spender, local, consistent buyer
Donna Martin	Annoying meetup spots, let Benji deal with her
Ludwig Meyer	Steady buyer, prefers Calming effects
Sam Thompson	Small orders, not worth your personal time
Peggy Myers	Low value, local to Northtown
Peter File	Reliable but small budget
Kathy Henderson	Consistent, low maintenance
Kyle Cooley	Basic buyer, perfect for automation

These customers mostly prefer Calming, Refreshing, and Energizing effects. Stock Benji with simple OG Kush or Sour Diesel mixes in the early game. Two ingredient mixes are more than sufficient for his customer base.

My personal experience with Benji: He’s the dealer I restock least often. His customers are low maintenance, buy consistently, and rarely complain about product quality. I check on him every 2 to 3 days. Easy money.

Who NOT to give Benji: Jessi Waters and Chloe Bowers are Northtown residents but high spenders. Keep them for yourself.

Molly Presley (Westville) — The Awkward Zone Specialist

Who She Is: Molly operates from Brown Apartment #1 in Westville. Westville is one of the most annoying regions to navigate personally due to police barriers and weird road layouts.

Best Customers for Molly:

Customer	Notes
Trent Sherman	Westville local, moderate spender
Meg Cooley	Low budget, let Molly handle it
Joyce Ball	Consistent but low value
Keith Wagner	Takes very low quality product without complaint
Doris Lubbin	Reliable small buyer
Jerry Montero	Local, steady orders
Kim Delaney	Low maintenance customer
Charles Rowland	Moderate spender, Westville local
Mac Cooper	Sticks to low to moderate strains

Molly’s customers are happy with basic product. Stock her with Granddaddy Purple or Sour Diesel mixes using 2 to 4 ingredients. Don’t waste premium cocaine on her customer base.

Important warning about Molly: Multiple community sources note that Molly is the dealer most likely to have issues with the rival cartel in Westville. Before the cartel’s influence is reduced below 300/1000, avoid giving her any high value customers or expensive product. She’s more likely to get her inventory stolen than other dealers.

I personally lost two full restocks worth of mixed meth to cartel robberies through Molly before I learned this lesson. Now I give her cheap weed mixes until I’ve cleared the Westville cartel, then upgrade her inventory afterward.

Brad Crosby (Downtown) — The Middle Ground

Who He Is: Brad hangs out in a tent under the Downtown Parking Garage. His location is awkward, kind of encroaching on Benji’s territory, but he covers Downtown customers reliably.

Best Customers for Brad:

Customer	Notes
Elizabeth Homley	Downtown regular
Lucy Pennington	Moderate buyer
Louis Fourier	Steady orders, not picky
Eugene Buckley	Flexible with product quality
Greg Figgle	Fine with anything you give him
Jeff Gilmore	Low to moderate spender
Kevin Oakley	Reliable, Downtown local
Philip Wentworth	Consistent buyer
Bruce Norton	New Shrooms Update customer

Brad’s Downtown crew buys steadily and meshes well with moderate grade mixes. Give him your mid-tier meth or mixed weed, anything in the $100 to $300 range works perfectly.

Note on Geraldine Poon: Some guides assign her to Brad, but she’s actually a surprisingly high spender. If you’re short on high rollers, keep Geraldine for yourself.

Jane Lucero (The Docks) — Your Cocaine Distribution Anchor

Who She Is: Jane operates from an RV just left of the police checkpoint leading to the Docks. She unlocks at Enforcer rank and is arguably the most important mid to late game dealer.

Best Customers for Jane:

Customer	Notes
Melissa Wood	Docks local, moderate buyer
Billy Kramer	Reliable, not picky
Genghis Barn	Takes low quality product happily
Dean Webster	Steady buyer
Kelly Reynolds	New Shrooms Update customer
Sherman Giles	New Shrooms Update customer
Cranky Frank	Annoying meetup spots, perfect for a dealer
Randy Caulfield	Overflow from Downtown

Jane’s customers are eclectic but loyal. They’ll snap up mid-tier cocaine or meth mixes without fuss, making her ideal for scaling your cocaine operation in the late game.

My setup for Jane: She gets my 6 ingredient cocaine mix ($435 suggested price, listed at $600). Her customers chew through inventory fast, so I restock every other day using jars instead of baggies. She’s consistently my highest earning dealer at $8,000 to $12,000 per day with mid to premium product.

For more on maximizing your income alongside dealers, our Schedule 1 money guide covers every other money making method.

Wei Long (Suburbia) — The Picky Clientele

Who He Is: Wei Long hides in a wooden shack deep in the Suburbia woods. His customers are pickier than average and expect higher quality product.

Best Customers for Wei:

Customer	Notes
Chris Moltisanti	Suburbia local
Jackie Stevenson	Expects quality but manageable
Jeremy Wilkinson	Moderate to high standards
Harold Colt	Consistent buyer
Anna Cheng	Suburbia regular
Marco Davis	Moderate spender

The Wei problem: Wei gets robbed the most out of any dealer in my experience. Suburbia’s cartel influence is stubborn, and until you’ve cleared it, his inventory is at constant risk. I recommend stocking him with mid-tier product (not your $735 cocaine) until the cartel influence drops below 300.

Suburbia is also tiny and annoying to navigate personally. The customers are spread out and picky. This is exactly why Wei exists. Let him handle the hassle while you focus on bigger deals elsewhere.

Leo Rivers (Uptown) — Handle with Care

Who He Is: Leo is the final dealer, found in a shipping container near the church in Uptown. He unlocks at Baron rank and costs $5,000 to recruit.

Best Customers for Leo:

Here’s where my approach diverges from most guides. Do not give Leo all of the Uptown customers. Uptown residents are the highest spenders in the entire game, with weekly budgets ranging from $10,000 to $12,000 per customer. Handing those to a dealer means losing 20% of your most valuable transactions.

Instead, give Leo overflow customers from adjacent areas that you don’t want to deal with personally:

Customer	Notes
Leftover Northtown customers	Ones you didn’t assign to Benji
Downtown overflow	Customers Brad can’t fit
Docks overflow	Anyone Jane doesn’t have room for
Low/Mid Uptown spenders (later)	Only after cartel is cleared

The Uptown customers you keep for yourself:

Customer	Weekly Budget
Fiona Hancock	~$12,000
Herbert Bleuball	~$12,000
Michael Boog	~$12,000
Pearl Moore	~$12,000
Tobas Wentworth	~$12,000
Walter Cussler	~$12,000
Lily Turner	~$10,000
Ray Hoffman	~$10,000
Irene Meadows	~$10,000

These are your personal VIPs. Sell them your absolute best product at 1.5x to 1.6x markup. Counteroffer every transaction. A single Uptown high roller buying premium cocaine can net you $1,500+ per deal.

Once the Uptown cartel influence drops below 300, you can afford to shift some $10,000 weekly spenders to Leo. Keep the $12,000 customers for yourself permanently.

Stock Management: Jars, Bricks, and What to Give Your Dealers

This section alone will save you hours of real time playtime. I cannot overstate how much of a difference proper stock management makes.

Stop Using Baggies for Dealers

This is the single most common mistake I see new players make. One baggie holds 1 unit and takes one inventory slot. One jar holds 5 units and also takes one inventory slot. That’s 5x the efficiency.

Late game, switch to bricks. A brick press compresses 20 units into one brick. Stack 20 bricks in a slot and you’re holding 400 units in your hands. That’s enough to keep a dealer running for days without a restock.

Packaging	Units Per Item	Items Per Slot	Total Units Per Slot
Baggie	1	20	20
Jar	5	20	100
Brick	20	20	400

Dealers automatically unpack jars and bricks into individual sale quantities. You don’t need to do anything special. Just hand them jars or bricks and they’ll handle the rest.

How Much Stock to Give Each Dealer

Based on my testing across three saves, here are the stock levels that minimize restock visits while keeping dealers active:

Early game (Benji, Molly): 50 to 75 units each using basic weed strains. Restock every 2 to 3 days.

Mid game (Brad, Jane, Wei): 75+ units of mixed meth with 4+ ingredients, priced at $200 to $400. Restock every 1 to 2 days.

Late game (all dealers): 75+ units of 8 ingredient cocaine or meth mixes, priced near maximum. Restock daily for high traffic dealers (Jane), every 2 days for lower traffic ones (Benji, Molly).

Match Products to Customer Preferences

Dealers sell faster when their inventory matches what their assigned customers actually want. If you stock Benji with nothing but Sedating product but his customers prefer Energizing weed, sales will crawl.

Check the Contacts app on your phone. Each customer’s profile shows their preferred effects. Try to match at least 2 to 3 preferred effects per product you give each dealer.

For a complete list of all mixing ingredients and effects, our Schedule 1 best recipes guide has everything.

The Two Playstyles: Proactive vs Passive

Your schedule 1 dealer setup should match how you actually want to play. There’s no single “correct” configuration.

Proactive (Street Dealer Vibes)

This is my preferred style and the one that generates maximum income.

How it works:

• Assign only low and medium spenders to dealers
• Leave a few customer slots empty so high value buyers text you directly
• You close the big deals personally, earn full XP, and push premium prices
• Dealers handle the $40 to $200 range while you handle $500+

Pros: Maximum income, fastest rank progression, full control over pricing

Cons: More active playtime required, constant phone management, occasional annoying delivery locations

Passive (Fully Automated Empire)

Some players prefer to let the machine run itself. Nothing wrong with that.

How it works:

• Fill all 10 slots on every dealer, including high spenders
• Your phone stays quiet
• Money flows in automatically while you explore, expand, or just vibe
• Focus entirely on production and property management

Pros: Minimal micromanagement, relaxing gameplay loop, consistent income

Cons: 20% revenue loss on high value sales, slower XP gain, less total income

Community testing from Steam discussions confirms that at maximum loyalty and addiction, the difference between dealer assignments is minimal. All dealers generate roughly the same revenue per day when given identical product regardless of customer composition. One test showed five dealers finishing 75 units of $999 cocaine within a day of each other, with total sales ranging from $72,058 (Benji) to $80,485 (Jane).

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Fixing Dealers Who Stop Selling

This is the most frustrating bug in Schedule 1, and it’s been around since early access. Sometimes dealers just… stop. They have product, they have customers, but they sit there doing nothing.

Here are the fixes, in order from least to most drastic:

Fix 1: Check Their Inventory

Obvious but commonly overlooked. Open the Dealers app, select the dealer, and verify they actually have product. If inventory shows zero, restock them.

Fix 2: Verify Product Quality

If customers keep rejecting what the dealer offers, it might be too low quality for their standards. Suburbia and Uptown customers especially demand higher quality tiers. Upgrade the product you’re giving to those dealers.

Fix 3: Make Sure Products Are Packaged

Dealers wait for packaged goods. If you hand them loose, unbagged product, they might sit around waiting for it to get processed. Always give them baggies, jars, or bricks.

Fix 4: Unassign and Reassign Customers

Remove all customers from the dealer through the Dealers app, wait a few in-game hours, then reassign them. This resets the customer connection logic.

Fix 5: Full Game Restart

Save, quit completely, and reload. Schedule 1 has pathfinding issues and dealers sometimes get stuck in weird routing loops. A fresh load fixes most cases.

Fix 6: Pull All Inventory and Return It

Take everything from the dealer. Wait until they text you saying they’re out of stock. Then visit and resupply. This resets their AI behavior.

Fix 7: The Nuclear Option

This sounds ridiculous, but it works. Punch your dealer until they’re knocked out. They’ll respawn the next day with inventory intact and usually work normally again. Multiple community members on Steam forums confirm this as a reliable last resort.

I’ve personally used Fix 7 on Brad twice when he decided to stand in his tent staring at a wall instead of selling my $400 meth. Both times, he was back to normal the next morning. Hyland Point is a tough neighborhood.

Revenue Expectations by Stage

Here’s what you can realistically expect from a well configured schedule 1 dealer setup at each stage of the game:

Stage	Active Dealers	Product Type	Daily Revenue Per Dealer	Total Daily Dealer Revenue
Early (Hoodlum)	1 to 2	Basic weed	$800 to $1,500	$1,500 to $3,000
Mid (Peddler/Hustler)	3 to 4	2 to 4 mix meth	$4,000 to $6,000	$12,000 to $24,000
Late (Enforcer+)	5 to 6	8 mix cocaine	$8,000 to $12,000	$40,000 to $72,000

These numbers assume you’re restocking regularly and using the 1.4x pricing rule for dealer listed products. Premium pricing (1.6x) works for personal sales but can slow dealer turnover.

For more ways to boost your income alongside your dealer network, our Schedule 1 money guide covers everything from casino strategies to gold bar flipping.

The Cartel Factor: Timing Your Setup

This is something most guides skip, but it’s critical. The rival cartel actively targets your dealers. They steal inventory, mess with sales, and generally wreak havoc on your revenue until you reduce their regional influence below 300/1000.

My strategy: Don’t give dealers expensive product or high value customers until the cartel influence in their region is under control. Use cheap weed mixes for early dealers. Only upgrade to premium cocaine and meth once the area is secure.

Focus on clearing cartel influence in this order:

1. Northtown (Benji’s territory, usually first to clear)
2. Westville (Molly needs protection)
3. Downtown (Brad’s area, moderate threat)
4. The Docks (Jane’s zone, higher cartel presence)
5. Suburbia (Wei gets robbed the most)
6. Uptown (Leo’s area, clear this before assigning Uptown customers to him)

My Daily Dealer Management Routine

Here’s exactly how I manage my 6 dealer network each in-game day. The entire process takes about 90 seconds of real time.

Morning (6am to 8am):

1. Open Dealers app on phone. Scan all 6 dealers for stock levels.
2. Note which ones need restocking (anything below 20 units).
3. Plan a restock route that hits depleted dealers in order.

Mid morning (8am to 10am): 4. Drive the restock route. Hand jars/bricks to each depleted dealer. 5. Collect cash from every dealer while visiting.

The rest of the day: 6. Handle personal high roller deliveries. 7. Manage production and mixing. 8. Visit businesses for laundering.

I don’t check on individual dealer sales or worry about which customers are buying what. Once the setup is locked in, the dealers run themselves. The only thing that requires your attention is keeping them stocked.

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FAQ

Conclusion: Set It Up Once, Profit Forever

The beauty of a properly configured schedule 1 best dealer setup is that it’s mostly a one time investment of effort. Spend 30 minutes assigning the right customers to the right dealers, figure out your restocking rhythm, and the system essentially runs itself.

The golden rules: low spenders to dealers, high rollers to you, jars instead of baggies, clear the cartel before upgrading dealer inventory, and never assign Uptown’s $12K customers to Leo.

Follow this guide, and your dealer network will generate $40,000 to $72,000 per day in the late game while you focus on closing premium deals with Uptown’s elite. That’s the empire you’re building. Let the dealers do the grunt work.

For more Schedule 1 strategy, check out our best browser games for other titles with satisfying management mechanics.

Now go stock your dealers and watch the cash roll in.

Written by the TechsAndGames team. Based on 150+ hours of testing across three saves. Last updated: March 26, 2026.